The Mobile payment market in 2011 - Part 2

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While the e-commerce sector has become a very competitive sector indeed - other changes are also occurring in terms of how merchants operate and manage their websites. Some e-retailers are outsourcing areas such as security and payment processing, while others are beginning to make use of cloud computing services. Cloud computing allows e-retailers which don't have the resources or capacity to manage their sites infrastructure to tap into a cloud based service.

The e-commerce and m-commerce services have become so dynamic that keeping abreast of the emerging trends has become a key priority for many enterprises and investors alike.

Market highlights:

- Despite the economic downturn, online spending is proving quite resilient in most markets and in 2010 we are beginning to see some growth again as tentative confidence in the world economy returns.

- Singapore, Hong Kong, India, Japan, South Korea and Australia are just some of the countries in Asia Pacific which have embraced online spending and there is room for much growth ahead. It has also become recognised that China offers enormous potential in the future..Although the Internet’s overall share of total US retail sales remains relatively small in early 2010, at less than 4%, up from around 1.5% in 2003, nevertheless its share is expected to continue to grow steadily over the next 5 to 10 years, with sales forecast to reach over $240 billion by 2014.

- Western Europe is one of the key regions for the growth in global e-commerce. E-commerce usage in Eastern Europe is growing strongly on the back of growing broadband penetration and Internet usage.

- The opening of the telecom market and the blossoming of broadband has paved the way for a flourishing e-commerce sector in Argentina.

- Mobile commerce is potentially important for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It will work best in those areas where it can emphasise the core virtue of mobile networks - convenience.Jordan and Dubai have developed as the Middle East region’s major bases for web-based businesses and services but Saudi Arabia, home to around one in seven Arab Internet users, is the region’s most important market..

- In the United Arab Emirates in 2010, Etisalat announced a partnership with Mobiqa which would allow consumers to purchase tickets via their mobile (m-ticketing).

- M-payment services carry more than 12% of the country's GDP in Kenya.

Click here for more on mobile NFC services

For more information see World Digital Economy - E-Commerce and M-Commerce Trends and
Mobile NFC Services.

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