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Advertising and TDaaS: trends in personal data monetisation

Advertising and TDaaS: trends in personal data monetisation

Market Study
Published: November 2017
Pages: 53
Research from: iDate
Sector: Media & Entertainment

From: GBP 2500.00
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Can telcos break the Google / Facebook duopoly?

Slideshow
The digital advertising market
The new programmatic value chain, and the dominance of Google and Facebook

Global online ad market growing to 268 billion EUR by 2021, 50%+ from mobile
A growing market, largely dominated by Google and Facebook
Quick guide to the key technologies within programmatic advertising
Real-time bidding (RTB) is at the heart of the growing programmatic market
The New Players in the age of digital advertising: ad exchanges, DSPs and SSPs
The bidding process via ad exchanges, DSPs and SSPs
The potential for telcos in monetising personal data
How the telcos can compete with the OTTs in their own backyard

The GAFAM and BAT are valued higher than telcos with respect to revenues earned
The telcos, though, have a wealth of monetisable personal data – theoretically
Various approaches and strategies of data monetisation by the telcos
TDaaS: aggregated and anonymised data sales
Zero rating: use of apps without incurring data fees
Telcos hold the advantage in quality data, especially real-time location data
Telcos are expected to take 7% of data monetisation market by 2021

 

 

Players

AIS
Altice
Amazon
Amobee DSP
AOL
Apple
AT&T
Beeline
Bharti Airtel
China Data Centre Alliance
China Mobile
China Telecom
China Unicom
Cox
CRTC
DataSift
Deezer
DirecTV
Dish
Djezzy
ECC
EE
Ericsson
Experian
Facebook
FCC
Globe Telecom
Google
Innove
O2
Oath
Optus
QQ
SFR
Sina Weibo
Singtel
Sony Pictures
Sprint
Synergic Partners
Tapad
Teads
Telefónica
Telenor
Telkomsel
Tencent
Turn
Uber
Veon
Verizon
Videology
Vodafone
Warner Bros
WeChat
WindTre
Yahoo!
YouTube

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