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Monetising fibre

Monetising fibre

Market Study
Published: October 2017
Pages: 86
Research from: iDate
Sector: Broadband & Fixed

From: GBP 2500.00
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Competitive pressure pushing operators to monetise fibre beyond their core business

This report delivers a detailed snapshot of the strategies that operators around the globe – USA, Europe, Asia – are using to monetise their fibre networks.

What marketing strategies and business models have operators developed to earn a return on their investments in FTTH networks?
What quality of service options (speed, latency, data allowances) can be monetised?
What are the most winning pricing scenarios?
What are the challenges involved in selling bundles? Is premium content a vital ingredient? Is it an effective tool for upselling?
What are the medium-term scenarios for monetising fibre, with a view to upcoming 5G rollouts?

Geographic Areas

ASIA-PACIFIC
EUROPE
NORTH AMERICA


Players

AT&T
BT
China Mobile Tie Tong
China Telecom
Comcast
Deutsche Telekom
Korean Telecom
NTT
Orange France
Singapore Republic
Swisscom
Telefónica
Telstra
Verizon
Vodafone Deutschland

Slideshow
Main findings – Competitive pressure pushing operators to seek to monetise fibre beyond their core business
Fibre monetisation scenarios
Monetising quality of service
Adjusting pricing policies
Up-selling and cross-selling
Introducing new business models
Monetising fibre with a view to 5G

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