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Competitive pressure pushing operators to monetise fibre beyond their core business
This report delivers a detailed snapshot of the strategies that operators around the globe – USA, Europe, Asia – are using to monetise their fibre networks.
What marketing strategies and business models have operators developed to earn a return on their investments in FTTH networks?
What quality of service options (speed, latency, data allowances) can be monetised?
What are the most winning pricing scenarios?
What are the challenges involved in selling bundles? Is premium content a vital ingredient? Is it an effective tool for upselling?
What are the medium-term scenarios for monetising fibre, with a view to upcoming 5G rollouts?
China Mobile Tie Tong
Main findings – Competitive pressure pushing operators to seek to monetise fibre beyond their core business
Fibre monetisation scenarios
Monetising quality of service
Adjusting pricing policies
Up-selling and cross-selling
Introducing new business models
Monetising fibre with a view to 5G