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Middle East & North Africa OTT TV episodes and movies will generate revenues of $1.75 billion by 2022; more than quadruple the $428 million recorded in 2016.
According to the Middle East and North Africa OTT TV & Video Forecasts report, SVOD’s dominance of the sector will grow. SVOD revenues will reach $1.23 billion by 2022 (or 70% of the OTT total); nearly $1 billion more than the 2016 total (56% of OTT revenues).
Digital TV Research forecasts 17.27 million SVOD homes by 2022, up from 3.74 million recorded by end-2016. Turkey will remain the leader by some distance, having established a major local player as far back as 2011.
The top six regional platforms (Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix and Shahid Plus) will account for 39% of the region’s SVOD subscribers by end-2022, up from 34% in 2016. Extracting Israel and Turkey, these six platforms will account for 78% of SVOD subscribers by 2022 – down from 88% in 2016.
Netflix will be the largest pan-regional SVOD platform by 2022, with an expected 3.26 million paying subscribers. This is more than quintuple the 2016 total. Longer-established Icflix will cross 2 million subscribers by 2022 – quadruple its 2016 total. Starz Play will add a further 1.60 million. Our forecasts of 695,000 subs for Iflix by 2022 only cover six of its eight current countries in the region.
Simon Murray, Principal Analyst at Digital TV Research, said: “A handful of mobile operators such as Orange, Zain, Ooredoo, Etisalat and Vodafone have assets across several countries. SVOD platforms can gain considerable economies of scale by signing distribution deals with mobile operators. Deals between mobile operators and SVOD platforms are already prevalent in the Middle East and North Africa – offering an example for the rest of the world to follow.”
Published in July 2017, this 180-page PDF and excel report combines the relevant countries from two of last year’s reports: Middle East & Africa OTT TV & Video Forecasts and Middle East & Africa SVOD Forecasts in one convenient place. The report comes in six parts:
• Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
• Major SVOD platforms, including market share for each;
• Regional forecasts summary from 2010 to 2022 by platform, by household penetration, by SVOD subscribers and by OTT revenues;
• Top-line forecasts (population, population per household, households, TV households, fixed broadband homes, smartphone users, tablet users) for 20 countries;
• Country profiles for 20 territories;
• Detailed country forecasts for 20 nations.