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MVNOs are making an impact in Oman
The mobile sector in Oman has become more and more competitive in recent years, due to both the market becoming saturated as well as the rise of MVNOs.
The two mobile operators, Omantel and Ooredoo Oman, are beginning to feel the impact of the MVNOs with both Friendi and Renna capturing more and more subscriber market share each year. In particular, Omantel has seen its market share of mobile subscribers decline by around 5.5% over the past 5 years or so, compared to the resellers which have grown market share by around 5%. The resellers are proving popular amongst a lower-income and younger demographic.
Competition for the established mobile operators may increase further with a third mobile network operator (MNO) license up for tender in 2017. At least four operators have expressed an interest in bidding for the license.
There has also been a recent and renewed push towards improving fixed broadband infrastructure for Oman - particularly fibre-based networks. As part of it National Broadband Strategy, Oman Broadband Company (OBC) hopes to have all homes and businesses connected to its national broadband infrastructure by 2040.
- There is a third mobile network operator (MNO) license up for tender in Oman in 2017.
- Omantel’s fixed lines revenue is decreasing as Fixed-Mobile Convergence (FMC) takes place.
- The royalty fee payable by Oman’s telecom operators was raised in early 2017.
- Microwave backhauling was being trialled in Oman in 2016.
- Integrated Telecommunications Oman (TeO) acquired the MVNO, Renna, in mid-2016.
- The Telecommunications Regulatory Authority (TRA) has approved the Access and Interconnection (A&I) Regulation which aims to make market entry easier for new players in order to promote competition.
Companies mentioned in this report include:
Oman Telecommunications Company (Omantel); Oman Mobile; Ooredoo Oman; Oman Broadband Company (OBC); FRiENDi, Majan Telecom (Renna); Integrated Telecommunications Oman (TeO); Awasr-Oman.