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Tecno's Development in Africa and Its Product Strategies

Tecno's Development in Africa and Its Product Strategies

Market Briefing
Published: July 2017
Pages: 25
Research from: Market Intelligence and Consulting Institute (MIC)
Sector: Mobile

From: GBP 1385.00
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In 2008, Chinese mobile phone brand Tecno made inroads into the African feature phone market. At that time, 80% of the market was held by Samsung and Nokia. Within two years, Tecno had become the third largest feature phone brand in Tanzania, Nigeria, and Ghana, closely behind Samsung and Nokia. Following the launch of its first Android-based smartphone T1 in 2012, Tecno sold nearly 20 million feature phones and smartphones in that year. In 2016, Tecno had a majority share in Tanzania and Nigeria. This report provides an overview of Tecno's smartphone development in Africa and analyzes its product strategies dedicated to the African market.
 
 
List of Topics
 
Development of African smartphone market, touching on the smartphone adoption rates and smartphone market share by leading vendor, and African consumers' behavior and preference, including young ones

Analysis of the factors behind Tecno's success in Africa from the demand perspective

Development of Tecno in the African market, touching on its product roadmap, positioning, and strategies, and includes its sales performance analysis
 
 
Companies covered
 
AFC, Apple, Google, Gucci, Huawei, Kwame Nkrumah University of Science and Technology, Lenovo, LV, Microsoft, Nokia, Samsung, Sony, SuperSport, Tecno, Transsion Holdings, University of Cape Coast, University of Cape Town, Waves Audio, YouTube

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