Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


TrendSights Analysis: Hyper-Connection - How internet-connectivity has revolutionized brand and consumer interactions

TrendSights Analysis: Hyper-Connection - How internet-connectivity has revolutionized brand and consumer interactions

Market Study
Published: June 2017
Pages: 41
Research from: GlobalData
Sector: Information & Communications Technology

From: GBP 2654.00
Buy Now!

"TrendSights Analysis: Hyper-Connection" explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

The Hyper-Connection trend refers to the interconnected digital interactions between brands and consumers. The platforms GlobalData recommends to generate positive connections with consumers are organized into three types of brand-related interactions that occur with consumers: namely, from brands to consumers, between consumers, and from consumers to brands. Innovation and strategy implications are suggested for each of these categories and brands should look to incorporate these into its operations in order to optimize digital marketing strategy.

 

Scope

- 33% of 18-34 year-olds say they find being active on social media important, which is 11 percentage points higher than over-35s.

- Three in five global consumers find the concept of products they have helped to create appealing.

- Three in five global consumers say they find trying new experiences more exciting than trying new products.

 

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned

Pantene

Pedigree

Snickers

Glade

Smart Water

Doritos

Facebook

WhatsApp

YouTube

WeChat

QQ

Instagram

Tumblr

Twitter

Clinique

Almond Breeze

Cheetos

Coca-Cola

Just Herbs

Starbucks

Heineken

Walkers

Mountain Dew

Top of Page