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Digital eXperience Index: measuring the digitalisation of consumer experience

Digital eXperience Index: measuring the digitalisation of consumer experience

Market Study
Published: July 2017
Pages: 30 slides
Research from: Analysys Mason
Sector: Information & Communications Technology

From: GBP 3845.00
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Nearly all communications service providers (CSPs) state that providing their customers with a digital experience is critical to their future business, but few rigorous methods of measurement have been available. The Digital eXperience Index (DXi) provides a way of measuring the degree to which consumers’ experiences of investigating, ordering or seeking support for the traditional and digital services provided by their CSPs are modern and ‘digitalised’.

This report:

  • describes the key aspects of providing a digital experience
  • explains how a CSP can determine its position relative to its competitors in providing a digitalised experience
  • discusses why a CSP should measure its progress in providing a digital experience
  • names the top five CSPs based on customers' digital experience.

Simplified results of the Analysys Mason Digital eXperience Index 2Q17

Simplified results of the Analysys Mason Digital eXperience Index 2Q17


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