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OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor

OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor

Market Briefing
Published: April 2017
Pages: 31
Research from: GlobalData
Sector: Media & Entertainment

From: GBP 919.00
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"OTT Video in Africa and the Middle East: Entry of international players stimulates competition while content remains key differentiating factor", a new Telecom Insider report by GlobalData offers a thorough study of the OTT video market in the AME region. The report analyses different OTT video service providers operating in the region on various parameters such as business model, content offerings, challenges and opportunities.

Adoption rate of OTT video services is gorwing in the AME region with increases in smartphone and pay-TV penetration, development of broadband infrastructure and 4G/LTE rollout. The OTT video market in AME region is witnessing strong competition between international and regional players. An extensive international and regional content portfolio will be a key competitive advantage for OTT service providers and help them increase their subscriber base. Low penetration of credit cards and lack of localised content are the some of the key challenges faced by the OTT players in the AME region.

The report consists of following sections -

- The OTT video market: This section provides a general analysis of OTT services, including taxonomy and a look at business models and content provision for AME markets.

- The OTT video in Africa & the Middle East: This section examines more specifically the region’s markets, including pay-TV household penetration, service provider profiles, business models and OTT mobile opportunities. The section also provides results from the GlobalData OTT Video Market Attractiveness Index, comparing the main OTT markets on different parameters such as infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.

- Case Studies: Three case studies are presented of the leading OTT service providers in the region which includes Netflix, STARZ play and Shahid.net. These case studies focus on the business models, strategies and best practices.

- Key findings and recommendations: It consists of a summary of key findings and a set of recommendations for telecom operators, mobile operators and pure-play OTT players.

 

Scope

- Adoption patterns in the OTT video markets in GCC, MENA and Sub-Saharan Africa vary significantly, influenced by factors such as differences in broadband, pay-TV and 4G adoption rates and income levels.

- Telecom operators, broadcasters, media companies and pay-TV operators have expanded into the OTT video market by launching new standalone services or services that complement their existing portfolios.

- OTT service providers have been partnering with telcos to leverage their existing billing relationship as well as targeting the telco’s existing customer base.

- SVoD and hybrid that include SVoD are a prominent business model in the region. Hybrid business models comprising AVoD, SVoD and TVoD have been more successful in the region.

 

Reasons to buy

- Offers a comprehensive and detailed understanding of over-the-top video (OTT) services in the AME markets.

- Taking a forward-looking approach, the report investigates business models and the variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.

- To study the AME’s most attractive OTT markets, this report draws on GlobalData’s proprietary OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.

- Provides telcos with actionable analysis of trends, while the case studies of five OTT providers in Africa and the Middle East provide a resource for more detailed planning.

- The key findings and recommendations highlight crucial forward-looking trends in OTT, to allow OTT pure plays and telecom network operators develop effective longer-term OTT strategies.

- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

 

Companies mentioned

Netflix

STARZ Play

Etisalat

MBC

OSN

beIN

icflix

istikana

Shahid.net

Samsung

Ooredoo

Vodafone Egypt

Maroc Telecom

Orange Tunisia

Viva Bahrain

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