Consumer expectations are now for video services to be available ‘on any device, anywhere.’ Operators in the Middle East and North Africa (MENA) currently satisfy this requirement through multi-screen services and partnerships with OTT players. However, operators can learn from OTT video players and could further monetise their own services and third-party ones.
- discusses how operators in MENA can maximise revenue from OTT and multi-screen services
- defines a 'best-in-class' multi-screen service
- discusses if there is value in launching multi-screen services as separate OTT services in the MENA region
- explains how operators can further monetise their relationships with OTT video service providers.
Three routes to maximise benefits of multi-screen and OTT services for operators