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OTT and multi-screen in the Middle East and North Africa: maximising operator revenue and reach

OTT and multi-screen in the Middle East and North Africa: maximising operator revenue and reach

Market Study
Published: April 2017
Pages: 27 slides
Research from: Analysys Mason
Sector: Media & Entertainment

From: GBP 3845.00
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"Operators can learn from OTT video players and could monetise their own and third-party video services further."

Consumer expectations are now for video services to be available β€˜on any device, anywhere.’ Operators in the Middle East and North Africa (MENA) currently satisfy this requirement through multi-screen services and partnerships with OTT players. However, operators can learn from OTT video players and could further monetise their own services and third-party ones.

This report:

  • discusses how operators in MENA can maximise revenue from OTT and multi-screen services
  • defines a 'best-in-class' multi-screen service
  • discusses if there is value in launching multi-screen services as separate OTT services in the MENA region
  • explains how operators can further monetise their relationships with OTT video service providers.

Three routes to maximise benefits of multi-screen and OTT services for operators

Three routes to maximise benefits of multi-screen and OTT services for operators


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