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MVNO friendly regulatory framework and unique product offerings to drive MVNO market
Increasing smartphone penetration, rising data traffic, telecom infrastructure development, expansion in rural and remote areas, rollout of 3G/4G services and growing adoption of M2M and IoT solutions will drive growth in the mobile market in emerging Asia while a healthy investment climate coupled with a conducive regulatory environment will induce growth of MVNOs in the region. The MVNO model in emerging Asian countries has been attracting interest from players such as cable companies, ISPs and e-retailers among others who are keen to use their established brand name and existing sales and distribution channels to generate an alternative revenue stream.
Emerging Asia featured the lowest share of MVNO subscriptions of total mobile subscriptions of all regions at 0.7% at the end of 2016, compared to AME (0.9%), LATAM (1%) and CEE (1.6%). GlobalData expects the MVNO share of mobile subscriptions to rise considerably from 0.7% in 2016 to 5.5% by end-2021, mainly driven by growth in China, Myanmar, Malaysia and the Philippines.