Smartphone sales in developed and emerging markets are following divergent trends, as cosumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.
This report provides:
- forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries
- operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour
- key worldwide and regional trends.