This report presents different approaches to investing in – and gaining access to – original and exclusive TV and video content through production, aggregation and partnerships. It examines the options available to operators regarding linear and on-demand content distribution and content types, and how they relate to modes of delivery. Further, it investigates the risk and return trade-offs for different levels and forms of involvement in content production, based on the size of the operator and the market situation.
This report provides answers to the following questions.
- How can operators ensure that they are delivering the content their customers want, in the manner in which they wish to consume it?
- What types of content should operators invest in, what is the relative cost and impact of each, and how do they relate to the distribution mix?
- How can operators understand to what extent they should invest in content, and how?
- What are the risk and return trade-offs of each form of investment, and how do these differ depending on the size of the operator and its market?
- How can operators evolve their on-demand services to justify making them more prominent in their TV propositions?
Factors over which operators have the greatest control in the video market