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TV Services: Changing the Channel Package

TV Services: Changing the Channel Package

Market Study
Published: February 2017
Pages: 54
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 2692.00
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Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes.

 

Figures:

U.S. Pay-TV Service Penetration (2011 - 2016)
Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
Cord Nevers by Age (2014-2016)
Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 – 2016)
Recent Change to Pay-TV Service (2015 – 2016)
Changes to Pay-TV Service by Provider (2015 – 2016)
Reasons Consumers Re-subscribed to Pay TV
Channel Preferences by Skinny Bundle Target Segments
Comparison of Skinny Bundle Size and Pricing (Feb 2017)
Average Expenditure on TV Services (2012 – 2016)
Skinny Bundle Revenue Scenario – Incremental Subscribers
Skinny Bundle Revenue Scenario – Full Cannibalization
Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
Skinny Bundle Revenue Scenario – The Value of Add-on Packs
Pay TV and OTT Service Subscriptions
A la carte and skinny bundle options among Canadian operators
Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
Recent Carriage Fee Conflicts
YES Network Carriage Fee Battle Ad Campaign
TV Services Forecast Methodology
Number of TV Households by Region (2015 – 2021)
Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)

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