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Consumer Choice: Standalone or Bundled Smart Home Devices

Consumer Choice: Standalone or Bundled Smart Home Devices

Market Briefing
Published: March 2017
Pages: 37
Research from: Parks Associates
Sector: Handsets & Devices

From: GBP 2692.00
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There are thousands of consumer use cases for smart home systems and devices. This can be challenging for smart home marketers as they seek to sell smart home bundles or single-use devices. This report examines consumer preferences for smart home bundles versus build-as-you-go adoption, highlights the differences between the consumer segments, describes the benefits of the various purchase options, and details purchase patterns and retail preferences. It also analyzes the key industry players from the security, broadband, and DIY arenas.

 

Figures:

Companies Researched for Report
Pure Standalone Devices
Hybrid Standalone Devices
Starter Kit Bundle
Discount Bundle
Use Case Subsystem Bundle
“Free” Hardware + Service Subscription Bundle
Purchased/Financed Hardware + Service Subscription Bundle
Hardware + Content Subscription Bundle
Safety & Security Devices – Acquisition by Merchandising Method (2014 – 2016)
Smart Energy & Water Devices – Acquisition by Merchandising Method (2014 – 2016)
Smart Home Devices - Comparison of Purchase Method by Merchandising Method
Smart Thermostat - Purchase Channel by Acquisition Method
Networked Camera - Purchase Channel by Acquisition Method
 

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