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Digital Natives: Video Strategies for Millennials and Gen Z

Digital Natives: Video Strategies for Millennials and Gen Z

Market Study
Published: February 2017
Pages: 58
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 2692.00
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The Internet has changed the way young consumers watch video content, placing similar values on low-cost digital video and big-budget professionally produced video. Content companies have struggled to effectively capture and monetize the digital native audience given the wealth of video content available through any device. This report examines video viewing habits of millennials and provides strategic insight into building content brands that resonate with the digital-first audience.

 

Figures:

Average Number of Days Per Month Using Alternative Video
Most Subscribed YouTube Creator Channels
Creator-based Approach: Advantages and Disadvantages
Television Programs Continued or Rebooted Digitally
Total Average Video Consumption by Platform (2010 - 2016)
Average Weekly Number of Hours Watching Video on a Mobile Phone
Zero-rating Mobile Partnerships
Episodic Release Model: Linear vs. SVOD
Average Weekly Number of Hours Watching Video on a TV Set
Pay-TV Service Adoption
Recent Changes to Pay-TV Service in the Past 12 Months
Average Monthly Expenditure on Online Video Subscriptions
Reason for Cancelling Pay-TV Service by Generation
Subscription to OTT Services by Generation
VRV Offerings
Average Monthly Expenditure on Home Video Entertainment
Average Monthly Expenditure on Physical Media by Children at Home
Average Monthly Expenditure on Video Entertainment Among Households with Children
Social Video Monthly Users Forecast Methodology
Forecast: Social Video Chat App Monthly Users
Forecast: Professionally-produced Social Video Monthly Viewers

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