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Strategies to face with the cord-cutting phenomenon
This report delivers a status update on cord-cutting in the United States and in Europe, along with a future outlook.
It analyses the different ways that pay-TV markets on either side of the Atlantic are evolving, and the progress being made by OTT services.
It identifies the factors behind viewers' key reasons for cancelling their traditional pay-TV plans.
It also explores how pay-TV providers and top broadcasters are responding to battle against the cord-cutting phenomenon, or at least minimise its impact on their business.
Lastly, it delivers insights into how this phenomenon is likely to unfold over time.
State of pay-TV in the main markets
• The pay-TV market in the United States and Europe
• The OTT marketâ€™s development
The key incentives for cord-cutting
How pay-TV providers and broadcasters are responding
• Diversifying product lines
• Enhancing TV products
Summary and outlook
Companies referenced in report:
• Amazon Prime Video
• AT&T DirecTV
• CBS All Access
• Comcast Stream
• DirecTV Now
• HBO Now
• KPN Play
• SFR Play
• Sky UK
• Sling TV