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VoIP, IP Messaging, Social Networking, Unified Communication and CPaaS
This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned.
The VoIP market (e.g., Microsoft Skype), the IP messaging market (e.g., WhatsApp), a portion of the social networking advertising market (e.g., Facebook), Unified Communications (e.g., Cisco) and Cloud communications markets (e.g., Twillio) make up the OTT communication market. The dynamics of each of these market segments are examined as well.
The various business models that have appeared, the platform strategies of different types of players, and the recent trends of acquisitions in the market, are also analysed.
One of the key analyses in this report is the comparison with the telco communications market. The myth of 'OTTs taking away telco revenues' is scrutinised, together with the effectiveness of the responses available to telcos, as well as the future path towards VoLTE.
Main players mentioned in the report:
OTT players: Google, Facebook, Microsoft, Skype, WhatsApp, WeChat, LINE, Kakao Talk, Viber, Tango, Rakuten, Twillio, Avaya, Cisco, Tropo.
Telcos: Orange, Telefonica, AT&T, Deutsche Telekom, TIM Brazil, Swisscom, Verizon, Vodafone
List of players reviewed/mentioned:
• Kakao Talk
• Deutsche Telekom
• TIM Brazil