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Operators face multiple challenges in generating a critical mass of users and the engagement necessary to make their mobile financial services sustainable. This report explores how operators can capitalise on the growth of mobile payments, banking and ecommerce in Europe and North America.
This report provides:
- a discussion of some of the most interesting and successful mobile financial services (MFS) initiatives by telecoms operators, technology companies, financial institutions, device vendors, and OTT players in Europe and North America
- analysis of the success factors behind those initiatives, and what telecoms operators can learn from them.