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Operators in emerging Asia–Pacific (EMAP) are struggling to monetise mobile data, despite growing adoption of smartphones and increased usage of data services. Competitive pressures in prepaid-heavy markets have pulled unit prices down. In addition, the launch of 4G services in many markets has not generated the expected increases in ARPU.
This report provides:
Guidance for regional operators in how they can adjust their mobile data pricing in relation to the quality of their mobile data network
Insights into over-the-top (OTT) partnerships and profitable ways to utilise app-based pricing
Recommendations regarding device bundling tactics in prepaid-heavy markets.
Three areas that operators must focus on to improve mobile data monetisation in emerging Asia–Pacific