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Mobile data monetisation in emerging Asia–Pacific: pricing and bundling strategies

Mobile data monetisation in emerging Asia–Pacific: pricing and bundling strategies

Market Study
Published: December 2016
Pages: 38 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 3845.00
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Operators in emerging Asia–Pacific (EMAP) are struggling to monetise mobile data, despite growing adoption of smartphones and increased usage of data services. Competitive pressures in prepaid-heavy markets have pulled unit prices down. In addition, the launch of 4G services in many markets has not generated the expected increases in ARPU.

 

 

This report provides:

 

Guidance for regional operators in how they can adjust their mobile data pricing in relation to the quality of their mobile data network

 

Insights into over-the-top (OTT) partnerships and profitable ways to utilise app-based pricing

 

Recommendations regarding device bundling tactics in prepaid-heavy markets.

 

 

 

Three areas that operators must focus on to improve mobile data monetisation in emerging Asia–Pacific

Three areas that operators must focus on to improve mobile data monetisation in emerging Asia–Pacific


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