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Sport going digital

Sport going digital

Market Study
Published: December 2016
Pages: 58
Research from: iDate
Sector: Handsets & Devices

From: GBP 1667.00
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A driver for wearables

This report analyses the digital services and technologies deployed in sport. Particular emphasis is given to wearables, which now account for the majority of products marketed in connected sport.

The report provides an overview of the services and technologies that accompany connected sport.

It goes on to present the positioning and strategies of the main players along the market's value chain.

Lastly, the report provides an estimate of the market up to 2021, and analyses the obstacles and incentives affecting its development.

Slideshow contents

1. What is on offer in the sports environment?
 • Different systems for sensors in sport
 • BLE and Wi-Fi are the best solutions for connectivity
 • New market prospects with data aggregation platforms
 • The aim of most applications is to measure performance: Quantified Self
 • The range of connected objects is spreading to all sports

2. Positioning of market players
 • Different strategies of sports equipment manufacturers
 • Traditional sports accessory manufacturers are diversifying and making their solutions more accessible
 • Pure players are positioned throughout the value chain
 • Manufacturers of consumer electronics are favouring partnerships with sports equipment manufacturers
 • Internet players form part of the value chain in the supply of services and data handling
 • Operators are essentially adopting the role of distributor of connected products in the sport sector
 • A highly competitive sector comprising players historically positioned in other markets

3. Market and forecasts
 • Growing demand
 • Sales are likely to surge
 • Market strengths
 • Market weaknesses
 • How will the business models evolve?

List of players

• Adidas/Runtastic
• Amazon
• Amgen
• Apple
• Asics/Runkeeper
• Asus
• AT&T
• Athos
• Axa
• Babolat
• Barclays
• Basis
• BodyCap
• Capturs
• CitizenScience
• Connected Cycle
• DaVita
• Decathlon
• Discovery Vitality
• Equisense
• E-traces
• Exoskin
• Fatsecret
• Fitguard
• Forcine Alpine
• Fwd Powershot
• Garmin
• Google
• HealthCare Partners
• HoopTracker
• HTC
• HydrateMe
• IBM
• Inside Coach
• Instabeat
• Intel
• Iofit
• Jawbone
• John Hancock
• Kaiser Foundation Group
• LeEco
• LG
• Lifebeam
• Lifesum
• Livall
• Lockton
• Lynxfit
• MC10
• Microsoft
• Misfit
• Moi
• Moijo
• Moov
• Motorola
• NewBalance
• Nike
• Nokia
• Noom
• North
• Oakley
• Orange
• PIQ
• Polar
• Qualcomm
• Ralph Lauren
• Recon
• Reebok
• RideOn
• Rossignol
• Samsung
• Schockbox
• Sensoria
• ShotTracker
• Sigfox
• SmartHalo
• Smash
• Sony
• Sophia
• Speedo
• Statsports
• Strava
• Suunto
• Swimbot
• Syrno
• Telefónica
• Timex
• Tmobile
• TomTom
• Trace
• Under Armour/Endomondo
• United Health
• Vanhawks
• Verizon
• Vert
• ViperPod
• Vitality
• Vodafone
• Volvo
• Wilson
• Withings
• Xiaomi
• Xon-snow-1
• Zebra
• Zepp

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