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Global Mobile Coupons Market 2016-2020

Global Mobile Coupons Market 2016-2020

Market Study
Published: November 2016
Pages: 61
Research from: TechNavio
Sector: Broadband & Fixed

From: GBP 2729.00
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• LivQuik
• MasterCard
• MCX
• MobiKwik
• m-pesa

Market driver
• Growth in smartphone and Internet users.
• For a full, detailed list, view our report

Market challenge
• Lack of awareness and slow adoption of mobile payments in developing countries.
• For a full, detailed list, view our report

Market trend
• Leverage social media channels for better customer connectivity and market penetration.
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Technavio recognizes the following companies as the key players in the global mobile coupons market: Apple, Google, PayPal, and Visa.

Other prominent vendors in the market are: Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, and m-pesa.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is leverage social media channels for better customer connectivity and market penetration. Customers look for click-to-call or click-to-chat options through different devices such as smartphones or tablets and this is likely to the top cell phone vendors to boost the quality of customer experience. Digital marketing platforms are the best way to keep customers engaged and promote cell phone coupons and loyalty products.”

According to the report, one of the primary drivers in the market is growth in smartphone and Internet users. With the rise in Internet users, new vendors are providing m-commerce services on cell phones and tablets that will allow users to make instant purchases. This will result in the rise in online purchases though cell phones during the forecast period. The top vendors are trying to provide a range of innovative payment, loyalty, and insight services from mobile loyalty to digital wallets, which will hike the number of mobile Internet users. The always-connected mobile customers are rapidly changing the face of Internet commerce across all primary sectors. The top vendors help clients to maximize opportunities by supporting different smartphone brands to deliver mobile engagement strategies. This will lead to an increase in the number of cell phone Internet users across the globe.

Further, the report states that one major challenge in the market is distribution channel remains non-targeted. The mobile coupon segment is considered to be non-targeted segment. They are designed by manufacturers and are generally considered to be non-personalized product. The top vendors in the market are looking for different designs and strategies to innovate new coupons so that they can attract huge customer base. But in the present market scenario, we find that the coupons are offered by the retailers and manufacturers are quite unrelated and they do not cater to needs of the customers. This has brought in discontentment from the customer thereby leading to disengagement toward any brand and store. The reluctance from the customers' end in opting for one-size-fits-all approach has damaged brand equity of the manufacturers of mobile coupons.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit-http://www.technavio.com/report/global-miscellaneous-global-mobile-coupons-market-2016-2020.

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