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App Strategies for the Connected Car Industry

App Strategies for the Connected Car Industry

Market Study
Published: August 2016
Pages: 44
Research from: Parks Associates
Sector: Handsets & Devices

From: GBP 2462.00
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In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models. This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021.

Figures

Forecast of U.S. Light Vehicles with a Connectivity Solution, 2015-2021
Forecast of Actively Connected U.S. Light Vehicles, 2015-2021
Comparisons of Connected Car App Strategies
Method of Performing in-Vehicle Activities/Accessing Apps
Preferred Method for Accessing Features in Next Vehicle
Preferred Method for Accessing Connected Features in Next Vehicle
Consumer Concerns about Connected Cars
Connected Car Ecosystem Players
Industry groups that can benefit app developers
Consumers’ preferred billing method for in-car data access
Embedded Strategy Review
Tethering Strategy Review
Apple CarPlay and Android Auto: Head-to-Head Comparison
Mirroring Strategy Review
Aftermarket Strategy Review
Connected Car Forecast Model

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