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"Operators that have developed digital services around payments, identity, and advertising are well-positioned to use these assets to deliver innovative B2B ecommerce solutions."
The use of ecommerce is growing rapidly, and in some markets, over half of all online purchases are made on mobile devices. Operators already have some of the capabilities that will allow them to capitalise on this growth. However, they need to find the best mix of ecommerce enablement services for their particular markets because not all are equally attractive.
In this report, we examine the kind of enablement services that operators can launch to capitalise on the growth of ecommerce, using our Digital Service Viability Framework.1 These services include:
- fraud prevention and security
- advertising and marketing
- customer support.