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BMI View: Leading operator MTN Ghana launch ed 4G services in June 2016 , following its licence and spectrum acquisition in December 2015. The operator has built infrastructure in Ghana's regional capitals and is currently swapping SIM cards to get customers ready for the launch. We expect the operator to concurrently develop its VAS offerings to moneti s e the advantage of having the country's only 4G voice licen c e. Although , we maintain the view that monetisation of this network will occur in the long-term as the majority of consumers will still opt for more affordable 3G services .
|Potential For Growth|
|Mobile Subscriptions and 3G/4G Subscriptions (2014-2020)|
|e/f= BMI estimate/forecast. Source: NCA, BMI.|
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The Ghanaian mobile market grew to 36.1mn subscriptions in Q116, according to the regulator. The penetration rate reached 131.3% and MTN commanded a market share of 47.1%.
The mobile data market for mobile phones grew to 18.8mn in Q116, which translates to a penetration rate of 68.2%, according to the regulator. In comparison, 101,851 subscribers used broadband wireless access, which provides fixed access points over 4G technology. Approximately 75,000 customers had wireline broadband subscriptions.