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World Online Advertising Market

World Online Advertising Market

Market Study
Published: September 2016
Pages: For full details, please email deborahf@cmsinfo.com
Research from: iDate
Sector: Media & Entertainment

From: GBP 3333.00
Buy Now!

Programmatic - RTB - Search - Display - Mobile - Social networking - Video
Markets at December 2015 & Forecasts to 2020

The World Online Advertising market package includes:
- a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2020 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea –China - Brazil – India – Russia – Turkey - South Africa – Switzerland), 7 zones and world consolidated. Six sub-segments are estimated for each country: search, display, mobile, programmatic, RTB, social networking and video.

- a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, regulation, new data measurement techniques, etc.) and also includes an overview of the world leaders and their KPIs (Google – Facebook – Yahoo! – Microsoft – Twitter – Amazon – Apple)

Database Trackers

Access
Fixed

 • Internet subscribers (millions)
 • Annual growth rate
 • Internet density
Mobile
 
• Mobile subscribers (millions)
 • Annual growth rate
 • Mobile density

Internet usages
Fixed
 
• Fixed Internet users (millions)
 • Annual growth rate
 • Fixed Internet penetration
Mobile
 • Mobile Internet users (millions)
 • Annual growth rate
 • Mobile Internet penetration (% among mobile subscribers)

Advertising revenues
Online & total media advertising revenues
 
Online advertising revenues (million EUR)
  
- Annual growth rate
 
Online advertising revenues by advertising format
  - Display revenues (million EUR)
    o/w Programmatic
    o/w RTB
  - Search marketing and assimilated revenues (million EUR)
  - Other online advertising revenues (million EUR)
 
Total online advertising revenues (% share of format)
   - % Display
   - % Search marketing and assimilated
   - % Other
Advertising revenues breakdown (included in above online revenues)
 
Mobile advertising revenues (million EUR)
  
- Annual growth rate (%)
   - Share of mobile advertising revenues over online ad revenues
 Social networking advertising revenues (million EUR)
  
- Annual growth rate (%)
 
OTT video advertising revenues (million EUR)
   - Annual growth rate (%)

Database Geographical Coverage

Zones
 • World
 • EU 5
 • EU28
 • Asia Pacific
 • North America
 • Latin America
 • Middle East-Africa

Countries
 • Brazil
 • China
 • France
 • Germany
 • India
 • Italy
 • Japan
 • Russia
 • South Africa
 • South Korea
 • Spain
 • Switzerland
 • Turkey
 • UK
 • USA

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