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Market Study
Published: August 2016
Pages: 56
Research from: TechNavio
Sector: Information & Communications Technology

From: GBP 2525.00
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This market research report analyses the key players in the cloud-based value-added services (VAS) market such as Cisco, Huawei, IBM, Infosys, and Ericsson. The report also presents a competitive analysis of the market based on geographical regions such as the Americas, APAC, and EMEA.

Global market outlook for cloud-based value-added services (VAS)


Technavio’s market research analysts have predicted that the global cloud-based value-added services market will grow steadily at a CAGR of more than 14% by 2020. This industry research report identifies the increasing adoption of mobile value added services (MVAS) in emerging economies to be one of the major factors that will have a positive impact on the growth of this market in the coming years. The increasing demand for smartphones has led to the growth in the adoption of MVAS in emerging economies such as China, India, Indonesia, South Africa, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Poland, and Ukraine. The adoption of mobile VAS leads to several developments in the services used by the local population such as mobile payments, fund transfer, and location-based service (LBS), which will provide for the demand for the market in the coming years. Moreover, the increase in number of MVAS developers and the rise in the adoption of mobile broadband also fuel the adoption of MVAS applications and in turn, augment the growth of the market.


The adoption of m-commerce will be one of the major trends that will gain traction in the cloud-based VAS services market in the next four years. M-commerce services use mobile devices such as smartphones and tablet computers for several applications, especially retail money transactions. Ease of operation and accessibility from remote locations have led to a significant increase in the adoption of m-commerce in the recent years. For instance, the M-pesa service in Kenya provided by Safaricom and Vodafone was used by almost 30% of the country's population and monthly transactions accounted for about USD 375 million. Similarly in India, several mobile commerce players such as Spice, Oxicash, mChek, ngpay, and ICICI Bank have started offering mobile commerce services in partnership with several telecom companies. Also, the expected introduction of favorable regulations in several countries across the globe will also increase the adoption of m-commerce.


Competitive landscape and key vendors

Due to the presence of numerous well-established global and regional players, this market is highly competitive. The market’s growth potential will induce many large, medium, and small-sized cloud-based VAS providers to enter the market, which will further intensify the level of vendor competition during the forecast period. Leading VAS companies are leveraging cost improvements, service integration, enhanced functionality, and convergence across service types and are constrained by different types of devices, network, and service providers.


The leading vendors in the market are -







The other prominent vendors in the market are CALLUP, Ethrix, Gintel AS, and OCSBOX.


Geographical segmentation and analysis of the cloud-based VAS market




This market research report estimates that in terms of geography, the Americas will continue to dominate the cloud-based VAS market throughout the forecast period and will account for more than 40% of the total shares of the market by 2020. The US is the major revenue contributor in this region and this mainly attributes to the high penetration of smartphones, the wide coverage of mobile broadband services, and the bundling of MVAS with handset and mobile services. Additionally, the introduction of favorable government policies and the availability of high-speed mobile technology in South America will also propel the growth of the VAS solutions market in this region.


Key questions answered in the report include

What will the market size and the growth rate be in 2020?

What are the key factors driving the global cloud-based VAS market?

What are the key market trends impacting the growth of the global cloud-based VAS market?

What are the challenges to market growth?

Who are the key vendors in the global cloud-based VAS market?

What are the market opportunities and threats faced by the vendors in the global cloud-based VAS market?

Trending factors influencing the market shares of the Americas, APAC, and EMEA.

What are the key outcomes of the five forces analysis of the global cloud-based VAS market?

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