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Communication services in Sub-Saharan Africa: trends and forecasts 2016–2021

Communication services in Sub-Saharan Africa: trends and forecasts 2016–2021

Market Study
Published: August 2016
Pages: 30 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 5715.00
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"Messaging apps are hugely popular in the Sub-Saharan Africa region, though their impact has been limited by relatively low smartphone penetration."

This report provides an outlook on the mobile communication services market in the Sub-Saharan Africa (SSA) region, including country views for Ghana, Kenya, Nigeria and South Africa. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Ghana, Kenya, Nigeria and South Africa
  • individual profiles for Ghana, Kenya, Nigeria and South Africa.

Geographical coverage

 

Key metrics

  • Worldwide
  • SSA region
  • Countries modelled in the data annex:
    • Ghana
    • Kenya
    • Nigeria
    • South Africa

 

  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • Voice and messaging
      • Average spend per user

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