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In a market where 3G services are still being rolled out, the move to next-generation technology is proving costly and time-consuming. D espite dynamic increases in non-voice service traffic, price-sensitive Russian consumers outside the most affluent markets such as Moscow and St Petersburg have yet to fully engage with premium non-voice services. This means that regional expansion is slow to yield acceptable returns on investment. There is a real need for operators to collaborate in order to keep costs to a minimum and to enable them to invest in value-added services which can be monetised .
The Russian mobile market has rebounded since Q2 2015, finishing March 2016 with 250.5mn subscribers and a penetration rate of 174.7%
For the first time in Q315, Rostelecom had more fibre than DSL customers, with 5.9mn and 5.5mn respectively
MegaFon reported 8.5mn LTE devices on its network in Q116, representing over 11% of its overall mobile customer base
|Strong Uptake Of Mobile Broadband|
|3G/4G and Mobile Subscriptions (2013-2020)|