Need advice? Keen to get the best deal? Call now on +44 (0)1494
BMI View : New Zealand telecommunications market growth will be driven by a roll-out of wireline and mobile broadband infrastructure and services to a large number of rural areas previously underserved. This will help with market prospects as new customers will be hard to acquire and there is little more in terms of upselling premium services as the market faces maturity. We believe that the infrastructure dimension will prove challenging as consumers may be slow to take full advantage of 3G/4G services and fibre networks in the short-term. Nevertheless, the recent merger between Sky and Vodafone to create a converged services player will bode well for the market in ou r opinion as it will increase competition and allow the player to offer innovative offerings.
|Mobile Saturation Evident|
|New Zealand Mobile Market Forecasts|
Latest Updates And Industry Developments
BMI estimates that there were 4.111mn 3G/4G subscriptions in 2015 and this will rise to 4.787mn by 2020. However, we do not expect a significant number to be 4G-only by the end of the five-year forecast period.
The June 2016 merger between Vodafone and Sky will create a new strengthened player in terms of converged services as the Vodafone-Sky entity will join the 0.83mn TV consumers of Sky with Vodafone's 2.35mn mobile subscribers and 0.5mn wireline broadband subscribers.
Broadband subscription growth is being driven by the mobile sector, but the ambitious fibre-to-the-home initiative will provide additional upside in the longer term. We forecast total broadband subscriptions to grow from 5.226mn in 2015 to 6.151mn by 2020.