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North America Pay TV Operator Forecasts

North America Pay TV Operator Forecasts

Market Study
Published: August 2016
Pages: 40
Research from: digital TV research
Sector: Media & Entertainment

From: GBP 500.00
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Fewer than 2 million pay TV subscribers will be lost in North America between 2016 and 2021. Digital TV Research believes that the cord-cutting phenomenon will slow considerably. However, only two of the 25 operators (across 44 platforms) covered in the North America Pay TV Operator Forecasts report will increase their subscriber counts between 2015 and 2021.

With satellite (DirecTV) and IPTV (U-Verse) assets, AT&T is North America’s top pay TV operator – and will remain so for at least the next five years. Three companies control two-thirds of US pay TV subs.

AT&T ($30.67 billion in 2016) is the largest pay TV operator measured by subscription and PPV revenues – commanding more than twice as much as its nearest rival. However, AT&T will lose revenues (down $4.7 billion between 2016 and 2021) - following the pattern of all other major operators.

Market maturity has led to several other mergers and acquisitions, including Charter buying Time Warner Cable and Bright House and Altice purchasing a 70% stake in both Cablevision and Suddenlink.

Published in September 2016, this 40-page electronically-delivered report comes in two parts:
• A 30-page PDF giving an executive summary, operator analysis, country-by-country analysis and forecasts.
• An excel workbook giving comparison tables and country-by-country forecasts in detail for 25 operators with 44 platforms across Canada and the US for every year from 2010 to 2021.


Forecasts (2010-2021) contain the following detail for Canada & USA:

By country:

TV households

Digital cable subs

Analog cable subs

Pay IPTV subscribers

Pay digital satellite TV subs

Pay DTT homes

Total pay TV subscribers

Pay TV revenues

By operator (and by platform by operator):

Pay TV subscribers

Share of pay TV subscribers by operator

Subscription & VOD revenues

Share of pay TV revenues by operator






Rogers Cable; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; Telus TV; MTS; Max TV


Comcast; Charter merged; Time Warner Cable; Charter; Bright House; Cox; Altice USA; Cablevision; Suddenlink; Mediacom; CableOne; Wide Open West; AT&T U-verse; DirecTV; Verizon Fios TV; Dish Network; Frontier Communications

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