Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


Global OTT TV and Video Forecasts

Global OTT TV and Video Forecasts

Management Report
Published: July 2016
Pages: 270
Research from: digital TV research
Sector: Media & Entertainment

From: GBP 1500.00
Buy Now!

Global OTT TV and video revenues [for 100 countries – up from 64 in the previous edition] will reach $64.78 billion in 2021; a massive increase from $4.47 billion in 2010 and $29.41 billion in 2015.

From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9.00 billion. The Global OTT TV & Video Forecasts report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East & Africa.

The US will remain the dominant territory for online TV and video revenues – which will rise by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place.

SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add $14.58 billion in revenues between 2015 and 2021, with AVOD up by even more ($15.37 billion).

Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Fast growth will continue; reaching a global total of $26.96 billion in 2021.

SVOD revenues will soar from $0.89 billion in 2010 to $11.13 billion in 2015 and onto $25.71 billion in 2021. This means that SVOD will contribute 40% of total OTT revenues in 2021; double the 20% recorded in 2010.

Published in July 2016, this 270-page PDF and excel report contains comprehensive coverage of the Global OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental and download-to-own/electronic sell-through) for 100 countries (up from 64 in the last edition), including:
• Executive Summary.
• Regional forecasts summary from 2010 to 2021
• Comparison forecast tables.
• Individual country forecasts.

Countries covered: Algeria

Czech Rep

Israel

Norway

South Africa

Angola

Denmark

Italy

Oman

South Korea

Argentina

Ecuador

Japan

Pakistan

Spain

Australia

Egypt

Jordan

Panama

Sri Lanka

Austria

El Salvador

Kenya

Paraguay

Sweden

Bahrain

Estonia

Kuwait

Peru

Switzerland

Belarus

Finland

Latvia

Philippines

Taiwan

Belgium

France

Lebanon

Poland

Tanzania

Bolivia

Georgia

Lithuania

Portugal

Thailand

Bosnia

Germany

Luxembourg

Puerto Rico

Tunisia

Brazil

Ghana

Malawi

Qatar

Turkey

Bulgaria

Greece

Malaysia

Romania

UAE

Canada

Guatemala

Mexico

Russia

Uganda

Chile

Honduras

Morocco

Rwanda

Ukraine

China

Hong Kong

Namibia

Saudi Arabia

UK

Colombia

Hungary

Nepal

Senegal

Uruguay

Costa Rica

Iceland

Netherlands

Serbia

USA

Cote d'Ivoire

India

New Zealand

Singapore

Venezuela

Croatia

Indonesia

Nicaragua

Slovakia

Vietnam

Cyprus

Ireland

Nigeria

Slovenia

Zambia

OTT TV & video revenues to generate $65 billion

Global OTT TV and video revenues [for 100 countries – up from 64 in the previous edition] will reach $64.78 billion in 2021; a massive increase from $4.47 billion in 2010 and $29.41 billion in 2015.

Global OTT TV & video revenue forecasts by region ($ million)

Source: Digital TV Research

From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9.00 billion. The Global OTT TV & Video Forecasts report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East & Africa.

The US will remain the dominant territory for online TV and video revenues – which will rise by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place.

SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add $14.58 billion in revenues between 2015 and 2021, with AVOD up by even more ($15.37 billion).

Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Fast growth will continue; reaching a global total of $26.96 billion in 2021.

SVOD revenues will soar from $0.89 billion in 2010 to $11.13 billion in 2015 and onto $25.71 billion in 2021. This means that SVOD will contribute 40% of total OTT revenues in 2021; double the 20% recorded in 2010.

Digital TV Research forecasts 383 million SVOD subscriptions by 2021, up from 21 million in 2010 and 163 million by end-2015.

Simon Murray, Principal Analyst at Digital TV Research, said: "It is important to note that these figures are for gross subscriptions. A home or a person can pay for more than one SVOD platform. This is reasonably commonplace in some countries such as the US, Scandinavia and the UK."

He added: "Furthermore, subscription figures for several countries (notably the US, Germany and the UK) are boosted by the inclusion of Amazon Video. Most of these homes access Amazon Video as part of their Amazon Prime subscription so they are not directly paying to receive Amazon Video. A significant proportion of Amazon Video viewers would probably not pay for it as a separate service."

Murray continued: "Mobile SVOD is growing rapidly in Asia – and will do so in the Middle East and Africa. Mobile broadband is more established than fixed broadband in many developing countries."

From the 220 million SVOD additions between 2015 and 2021, 107 million will be in the Asia Pacific region and 28 million in the Middle East & Africa. The North American market has still not reached maturity, with 28 million additions expected between 2015 and 2021. Western Europe will bring in an extra 30 million to its total.

Top of Page