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Middle East and Africa OTT TV and Video Forecasts

Middle East and Africa OTT TV and Video Forecasts

Management Report
Published: May 2016
Pages: 170
Research from: digital TV research
Sector: Media & Entertainment

From: GBP 900.00
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MEA SVOD revenues will increase tenfold from $124 million in 2015 and onto $1,240 million in 2021. The Middle East & Africa OTT TV and Video Forecasts report estimates that Turkey will remain market leader covered, with $257 million in SVOD revenues by 2021.

Digital TV Research forecasts 19.59 million SVOD [subscription video on demand] homes across 28 countries in the region by 2021, up from only 15,000 in 2010 and 2.79 million expected by end-2016.

Total OTT TV and video revenues will reach $1,795 million in 2021; up from only $13 million recorded in 2010 and $277 million in 2015. SVOD’s dominance is expected to grow to 69% of the OTT [over-the-top] total in 2021 from 45% in 2015. Unlike Western Europe for example, OTT TV and video advertising revenues will be limited in the Middle East and Africa as few free-to-air broadcasters have deep online archives.

From the $1,518 million in OTT revenues to be added between 2015 and 2021, Turkey will contribute $264 million, with South Africa bringing in a further $222 million and Israel $187 million more.

Published in May 2016, this 170-page PDF and excel report contains comprehensive coverage of the Middle East & Africa OTT TV and video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 28 countries, including:
• Executive Summary.
• Main OTT operators.
• Global forecasts summary from 2010 to 2021
• Comparison forecast tables for 28 countries.
• Individual country forecasts for 28 territories.
• Country profiles

 

The 28 countries covered: Algeria

Angola

Bahrain

Cote d’Ivoire

Egypt

Georgia

Ghana

Israel

Jordan

Kenya

Kuwait

Lebanon

Malawi

Morocco

Namibia

Nigeria

Oman

Qatar

Rwanda

Saudi Arabia

Senegal

South Africa

Tanzania

Tunisia

Turkey

UAE

Uganda

Zambia

 

Middle East & Africa SVOD revenues to climb tenfold

MEA SVOD revenues will increase tenfold from $124 million in 2015 and onto $1,240 million in 2021. The Middle East & Africa OTT TV and Video Forecasts report estimates that Turkey will remain market leader covered, with $257 million in SVOD revenues by 2021.

Digital TV Research forecasts 19.59 million SVOD [subscription video on demand] homes across 28 countries in the region by 2021, up from only 15,000 in 2010 and 2.79 million expected by end-2016.

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2010

2015

2016

2021

SVOD

1

124

172

1,240

Rental

2

26

34

94

DTO

3

40

55

197

Advertising

8

87

115

264

Middle East & Africa OTT TV & video revenues by source ($ million)

Source: Digital TV Research

Total OTT TV and video revenues will reach $1,795 million in 2021; up from only $13 million recorded in 2010 and $277 million in 2015. SVOD’s dominance is expected to grow to 69% of the OTT [over-the-top] total in 2021 from 45% in 2015. Unlike Western Europe for example, OTT TV and video advertising revenues will be limited in the Middle East and Africa as few free-to-air broadcasters have deep online archives.

From the $1,518 million in OTT revenues to be added between 2015 and 2021, Turkey will contribute $264 million, with South Africa bringing in a further $222 million and Israel $187 million more.

Simon Murray, Principal Analyst at Digital TV Research, said: "Middle East & Africa OTT TV and video will still be an immature sector by 2021. However, 2016 is a watershed year – the year that OTT really started to take off."

He continued: "Fixed broadband penetration is low in many of the region’s countries, so more OTT viewing will take place on smartphones. Digital TV Research forecasts that 304 million smartphone subscribers will be watching OTT TV & video at least once a month by 2021 – more than triple the 2015 total and up from 5 million in 2010."

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