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|Saturated Market Obstructs Growth|
|Denmark Mobile Market Forecasts|
|f = BMI forecast. Source: BMI, operators, Energistyrelsen|
The mobile market in Denmark performed poorly in 2015, with the number of subscribers falling by 2.9% y-o-y to 7.48mn. We forecast this number to decrease slightly to 7.37mn in 2020 as operators will focus on retaining existing customers through new services, rather than attempting to attract new users.
Usage of 3G/4G networks continues to rise, with virtually all mobile subscribers forecast to have access to such services by 2020. Demand for dedicated mobile broadband subscriptions will fall over 2016-2020 as 4G facilitates low-cost voice-and data service uptake.