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Published: June 2016
Research from: Market Intelligence and Consulting Institute (MIC)
From: GBP 1867.00
The report finds that the Chinese smartphone industry's shipment volume reached around 105.6 million units in the first quarter of 2016, up 11.9% year on year, with a total number of 274 new models launched during the January-March period. By shipment volume, Huawei was the market leader with shipment volume reaching around 16.7 million units, followed by Xiaomi, which shipped around 14.1 million smartphones. It is worth noting that Chinese vendors Oppo and Vivo had made significant progress to take the third and fourth places, respectively. Meanwhile, Apple and Samusng ranked fifth and sixth with around 11.1 million and 6.7 million units of smartphones shipped, respectively. Emerging vendors, such as Meizu and LeEco, are anticipated to play a more important role in the changing dynamic of the Chinese smartphone market. In particular, LeEco, the first online video service company in China to make forays into hardware, managed to rise rapidly on the back of strong smartphone sales. The company is estimated to have shipped around 3.3 million smartphones in the first quarter of 2016."