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Operator strategies for the eSIM era: opportunities in device bundling, sales channels and wholesale

Operator strategies for the eSIM era: opportunities in device bundling, sales channels and wholesale

Market Study
Published: July 2016
Pages: 31 slides
Research from: Analysys Mason
Sector: Handsets & Devices

From: GBP 3333.00
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"Operators can take advantage of the introduction of eSIMs on consumer devices (including smartphones) if they adapt their device bundles, channel emphasis and wholesale approach."

An eSIM is an embedded (although potentially removable) SIM within a mobile device that allows users to activate or switch services remotely without being tied to an operator’s network.

The arrival of eSIMs on consumer devices is considered by operators to be both a risk and an opportunity. This report describes the changes that the introduction of eSIMs on consumer devices are likely to bring to the market and outlines three strategic areas that operators interested in the eSIM opportunity should prioritise: multi-device bundles, sales channels and wholesale opportunities.

This report:

  • discusses the changes that eSIMs are likely to bring to the telecoms value chain, and considers how these changes relate to consumer interest in SIM-only plans and the emergence of handset-vendor financing schemes
  • examines what operators can do to respond to these shifts in the value chain
  • evaluates which device strategies operators should adopt as eSIMs become more prevalent on consumer devices (including smartphones)
  • assesses how operators should configure their sales and marketing channels to better adapt to eSIMs and remote service provisioning (RSP)
  • identifies which changes in wholesale and MVNO business can be expected, and considers what the operator appetite will be for taking advantage of them.

Three strategic areas of consideration for operators interested in eSIMs

Three strategic areas of consideration for operators interested in eSIMs


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