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Pay TV and the Spanish Language Household

Pay TV and the Spanish Language Household

Market Study
Published: April 2016
Pages: 47
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 3333.00
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This consumer research analyzes the video consumption habits of bilingual Spanish-English households in the U.S., an increasingly important demographic segment. This analysis sheds new light on this unique consumer group, their adoption of technology and services, and their affinity for entertainment offerings.

Key Topics

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Habits and preferences for pay-TV services and features

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Activities on TV-related mobile apps and websites

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Adoption of connected in-home entertainment devices

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Attitudes and adoption of video services

 Research Benefits

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Identifies weekly use of pay-TV service features by feature type

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Analyzes video consumption habits of bilingual Spanish-English households in the U.S.

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Compares adoption of connected entertainment devices among Spanish-language broadband households with adoption among overall broadband households

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Provides insight into adoption of connected in-home entertainment services

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