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Tracking Eyeballs: Video Analytics and Measurement

Tracking Eyeballs: Video Analytics and Measurement

Market Study
Published: April 2016
Pages: 44
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 2133.00
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With margins for content shrinking in the on-demand digital video world, many digital video service providers must rely increasingly on advertising revenue to retain customers with low-price or free content services. The mass audience measurement tools from the past are proving ineffective in the age of personalization, requiring new focus by content and service providers to demonstrate the value of digital "air time" to potential advertisers.

This report evaluates current audience metrics tools being implemented in digital video, identifies key players in the audience measurement services industry, and assesses the future for digital video advertising and audience measurement.

Report Topics

Major trends, success factors, and challenges in digital advertising

Consumer viewing habits that impact digital video audience measurement

Trends in digital advertising that leverage advanced digital analytics

Five-year market forecast of digital video advertising revenue worldwide

Companies In Report (Sample)

 

Adobe

Akamai

Brightline

Cisco

Ellation

Fusion Media Network

Gracenote

JWPlayer

Kaltura

Piksel
Roku
Rovi

Sony Pictures Entertainment

Tubi TV

Verizon
Warner Bros.

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