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The number of pay TV subs in North America [Canada and the US] will fall from 112 million in the peak year of 2012 to 106 million in 2021, according to the fifth edition of the Digital TV North America Forecasts report.
Simon Murray, Principal Analyst at Digital TV Research, said: “At first glance, this does not indicate a massive cord-cutting problem. However, the number of non-pay TV homes will climb from 20.7 million to 33.3 million over the same period [as the number of households will continue to increase]. To put it another way, pay TV penetration will drop from 87.1% in 2012 to 80.3% in 2021.”
Pay TV revenues [subscriptions and on-demand] in North America peaked in 2015 at $111.64 billion. Digital TV Research forecasts that revenues will fall by 12.1% - or $13.54 billion - to $98.10 billion in 2021. Cable revenues will decline by $10.76 billion - $2.14 billion less from analog cable and $8.62 billion lower for digital cable. Satellite TV will lose a further $2.13 billion, and IPTV $0.65 billion.
Published in March 2016, this 65-page electronically-delivered report comes in two parts:
• A 28-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for Canada and the US.
• An excel workbook providing detailed forecasts from 2010 to 2021 for Canada and the US as well as handy comparative tables for the region.