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m-Commerce and Entertainment Apps: Usage Trends

m-Commerce and Entertainment Apps: Usage Trends

Market Study
Published: January 2016
Pages: 67
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 3333.00
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This 360 View Update assesses the current trends in entertainment content consumption, payment app adoption, spending habits among mobile users, with results broken out by operating system, phone brand, service provider, and data plan size (for entertainment). It examines in music, video, and game consumption as well as payment app spending. For payment app spending, a TURF analysis examines combinations of purchase categories that may extend app reach and usage.

 

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