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Consumer Segmentation: Multiscreen Use & Service Bundles

Consumer Segmentation: Multiscreen Use & Service Bundles

Market Study
Published: December 2015
Pages: For full details, please email deborahf@cmsinfo.com
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 3333.00
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Analyzes critically important trends in operator services – bundling & multiscreen consumption

Key Topics

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Current adoption of bundled services

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Likelihood of consumers making changes to their broadband service

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Overview of trends in bundled service ARPU

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Breakdown of changes in pay-TV service by video viewing segment

 Research Benefits

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Highlights key strategies in operator services

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Quantifies the size of the four video viewing segments: Avid Viewers, Rooted Viewers, Traditionalists, and Purists

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Identifies links between multiscreen use and the uptake of bundles

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Analyzes current trends in bundling and multiscreen consumption

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