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Kenya: Rapid Growth in Mobile Data Revenue Driven by Mobile Money Services

Kenya: Rapid Growth in Mobile Data Revenue Driven by Mobile Money Services

Market Study
Published: December 2015
Pages: For full details, please email deborahf@cmsinfo.com
Research from: Pyramid Research
Sector: Mobile

From: GBP 660.00
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Kenya is one of the largest telecom service markets in East Africa, with estimated revenue of $2.3bn in 2015, a 4.4% increase on the previous year. Mobile data is a major growth driver and will generate $946m or 41.7% of total revenue in 2015, boosted by increased mobile Internet access and the expansion of mobile money services such as Safaricom’s M-Pesa and Airtel Money. Pyramid Research expects to see overall service revenue grow at a CAGR of 5.4% over the 2015-2020 period in dollar terms.

Synopsis

“Kenya: Rapid Growth in Mobile Data Revenue Driven by Mobile Money Services” provides an executive-level overview of the telecommunications market in Kenya today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the telecom market of Kenya, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research’s databases.

It provides in-depth analysis of the following:

  • Kenya in a regional context; a comparative review of market size and trends with that of other countries in the region.

  • Economic, demographic and political context in Kenya.

  • The regulatory environment and trends; a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans and more.

  • A demand profile; analysis as well as forecasts and historical figures of service revenue from fixed telephony, broadband, mobile voice and data markets.

  • Service evolution; a look at the change in the breakdown of overall revenue by fixed and mobile sectors and by voice and data in the current year as well as the end of the forecast period.

  • An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services; a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period.

  • Main opportunities; this section details the near-term opportunities for operators, vendors and investors in the telecommunications market in Kenya.


Reasons To Buy


  • Provides an overview of the Kenya telecom market through a combination of quantitative and qualitative insights. The graphical information consists of more than 20 charts and tables derived from Pyramid Research’s forecast products.

  • Build profitable growth strategies by leveraging the analysis which includes an examination of current player strategies and the future trends of the Kenya telecommunications market.

  • Understand the factors behind ongoing and upcoming trends in Kenya’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer demand.

  • Gain insights on key telecom players in the market and their strategies to grow market share.

  • Explore novel opportunities to align your product strategies and offerings to meet customer requirements and succeed in the challenging telecommunications market in Kenya.


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