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Of the 314 million digital TV homes to be added between 2015 and 2021, 107 million will come from DTT. Conversely, the number of analog terrestrial homes will fall by 158 million. Digital cable will contribute 113 million additional homes, with analog cable losing 72 million. Pay satellite TV will supply an extra 30 million, with FTA satellite TV adding 10 million.
Simon Murray, Principal Analyst at Digital TV Research, explained: “So pay TV penetration will rise from 61.1% in 2015 to 69.2% in 2021, adding 127 million subs to take the total to 647 million. Even more impressive is that digital pay TV penetration will climb from 21.2% in 2010 to 44.9% in 2015 on to 68.3% in 2021. Digital pay TV subscribers will nearly quadruple from 164 million in 2010 to 639 million by 2021.”
Published in March 2016, this electronically-delivered 185-page report comes in two parts:
• A 108-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 23 countries listed below.
• An excel workbook providing detailed forecasts from 2010 to 2021 for 22 of the countries listed below as well as handy comparative tables for the region