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Enterprise organizations are challenged with adopting optimized social business practices while integrating global teams, driving innovation, and increased productivity. The promise of Social Business Services in the Cloud is to transform customer information into a competitive advantage through a combination of insights and real-time customer experience/perceptions. Actionable information is derived through leveraging Big Data and related analytics.
This research provides an overall market analysis for small, mid-sized, and enterprise companies, which represents a market seen taking part in social business services. The report evaluates potential users of cloud service and includes a SWOT analysis, cloud social vendor analysis, market trends, and industry forecasts.
The report also analyzes the technology and solution providers in certain key areas including marketing automation, social media monitoring, enterprise collaboration, web experience management, information governance, digital commerce, CRM and customer support, ECM and File sharing, and workforce management. This report provides market projections for global social cloud business applications and by industry segments.
- Telecom service providers
- Business services companies
- Social networking companies
- Cloud infrastructure companies
- Enterprise companies in all verticals
- Social and cloud application developers