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Mobile services in Sub-Saharan Africa: trends and forecasts 2015–2020

Mobile services in Sub-Saharan Africa: trends and forecasts 2015–2020

Market Study
Published: February 2016
Pages: 34 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 5333.00
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"Mobile handset data revenue will drive telecoms retail revenue growth in Sub-Saharan Africa, with voice remaining a key revenue contributor, but there will be greater commoditisation and bundling of large numbers of voice minutes."

The Sub-Saharan African (SSA) region will experience relatively strong growth in mobile revenue, compared with other regions. In 2014, SSA accounted for 6.3% of worldwide mobile telecoms service revenue, and we expect this to increase to 6.5% by 2020.

Connections will increase in most countries in SSA, driven by improved coverage and competition, but growth will slow down as a result of increased taxation of the telecoms industry, mobile termination rate (MTR) cuts (which will reduce the need for multiple SIMs), and the enforcement of SIM registration, which will inhibit the demand for new connections.

The greater availability of low-priced devices, expanding 3G and 4G coverage, improved service quality, and the availability of innovative mobile data offers will help support the take-up of data services.

This report and associated data annex provide:

  • commentary and trend analysis to support our 5-year forecast for SSA
  • worldwide context, regional analysis and specific country commentary for four key countries: Ghana, Kenya, Nigeria and South Africa
  • forecasting informed by robust historical data, as well as our unique, in-house modelling tool, which applies a rigorous methodology (including the reconciliation of different sources, standard definitions, top-down and bottom-up modelling).

Geographical coverage
Countries modelled individually
Cameroon
Côte d’Ivoire
Ghana
Kenya
Nigeria
Rwanda
South Africa
Sudan
Tanzania
Uganda
Zambia

Detailed country commentary
Ghana
Kenya
Nigeria
South Africa

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