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From the onslaught of gaming companies to the prospects for the toy industry
The second edition of this report identifies the main challenges faced by the 'smart toy' market, also known as 'toys-to-life', over the next two years.
It highlights this fledgling sector's major players from the toy and video game industries, examines their offerings, and also looks at new entrants looking to challenge them.
It analyses the main trends and key success factors of smart toys, and provides data (volume of smart toys sold, market value) for the period between 2015 and 2020, broken down per geographical region.
Players examined / mentioned in the report
• Activision Blizzard
• Disney Games
• Identity Game Talpa
• Jakks Pacific
• Melissa & Doug
• MGA Entertainment
• Nordeau Creative
• Roam & Wander
• StarBreeze Studios