Market research logo; 28 years of Excellence in Market Research since 1988.
Market research logo; 28 years of Excellence in Market Research since 1988.

Need advice? Keen to get the best deal? Call now on +44 (0)1494 771734


Smartphones in Central and Eastern Europe: trends and forecasts 2015–2020

Smartphones in Central and Eastern Europe: trends and forecasts 2015–2020

Market Study
Published: January 2016
Pages: 30 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 5333.00
Buy Now!

'Low-end and mid-range smartphones will be best suited to address consumer demand for smartphones, driven by the affordability of mobile data and expansion of 4G networks.'
Improvements in affordability of and access to high-speed mobile data networks will positively impact smartphone unit sales in Central and Eastern Europe (CEE). However, economic difficulties caused by currency crises and sanctions in some markets will limit consumers' budget allocation to smartphones, mostly to low-end and mid-range devices.


This report and accompanying data annex provide:
forecasts for, and analysis of trends that affect, smartphone sales and penetration in CEE
country-level forecasts and trend analysis for Czech Republic, Poland, Russia and Turkey
operator and vendor approaches in the region, and in the aforementioned list of countries.
 

Geographical coverage
Data and commentary are provided for the following countries in CEE.

Data is provided for the following countries
Bulgaria
Croatia
Czech Republic
Estonia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Slovakia
Slovenia
Turkey
Ukraine
 
Detailed commentary is provided for the following countries
Czech Republic
Poland
Russia
Turkey
 
Data coverage
Connections
Mobile handsets (smartphone or basic phone)
Smartphones' share
 
Unit sales
Mobile handsets (smartphone or basic phone)
Smartphones' share

Top of Page