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'Mobile operators can improve mobile money activity rates by facilitating access to the service and improving customer experience.'
M-money services are not expected to represent an important source of revenue for the majority of mobile operators in the Middle East and Africa (MEA). However, operators should aim to convert a large proportion of registered m-money customers into active users in order to improve their revenue prospects. Operators can also explore opportunities to serve the wider financial and electronic commerce ecosystems with their m-money platforms.
This report provides:
recommendations for operators on strategies to improve their mobile money activity rates, how to reap indirect benefits from mobile money services and how they can expand their service portfolio to capture new opportunities
a discussion of best practices, and examples from successful operators' strategies in Sub-Saharan Africa (SSA)
a forecast of mobile money services in MEA, in terms of usage and potential revenue
an overview of MTN's Mobile Money offering in Uganda, its market positioning and insight into its key success factors.