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Smartphones in the Middle East and North Africa: trends and forecasts 2015–2020

Smartphones in the Middle East and North Africa: trends and forecasts 2015–2020

Market Study
Published: January 2016
Pages: 31 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 5333.00
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'Operators in the region are reluctant to bundle smartphones with services, but they may be missing out on demand from a large group of consumers who rely on informal channels.'
Smartphone penetration rates in the Middle East and North Africa (MENA) vary from more than 50% of the population in wealthy GCC countries to slightly more than 10% in most North African countries. Operators and vendors need to devise effective means to address the different demand characteristics in these sub-regions.

 

This report and accompanying data annex provide:
forecasts for, and analysis of trends that affect, smartphone sales and penetration in MENA
country-level forecasts and trend analysis for Egypt, Morocco, Saudi Arabia and the United Arab Emirates (UAE)
operator and vendor approaches in the region, and in the aforementioned list of countries.
 

Geographical coverage
Data and commentary are provided for the following countries in the Middle East and North Africa.

Data is provided for the following countries
Algeria
Egypt
Israel
Morocco
Saudi Arabia
United Arab Emirates (UAE)
 
Detailed commentary is provided for the following countries
Egypt
Morocco
Saudi Arabia
United Arab Emirates (UAE)
 

Data coverage

Connections
Mobile handsets (smartphone or basic phone)
Smartphones' share
 
Unit sales
Mobile handsets (smartphone or basic phone)
Smartphones' share
 

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