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Smartphones in Western Europe: trends and forecasts 2015–2020

Image for Smartphones in Western Europe: trends and forecasts 2015–2020

Market Study
Published: January 2016
Pages: 30 slides
Research from: Analysys Mason
Sector: Mobile

From: GBP 5333.00
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‘Operators need to consider ways of controlling mobile churn that are less dependent on smartphones and adapt their device financing plans to the changes in the value chain.’
Western European smartphone markets are driven by the opposing forces of consumers' migration to 4G services, which generates demand for new smartphones, and the emergence of SIM-only dynamics, which are partly driven by consumers' reluctance to replace their existing smartphones. We expect smartphone distribution channels to change too as vendor financing plans become more salient in the region.


This report and accompanying data annex provide:
regional forecasts for, and analysis of trends that affect, smartphone sales and penetration
country-level forecasts and trend analysis for France, Germany, Spain and the UK
operator and vendor approaches in the region, and in the aforementioned list of countries.
 

Geographical coverage
Data and commentary are provided for the following countries in Western Europe.

Data is provided for the following countries
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UK

 
Detailed commentary is provided for the following countries
France
Germany
Spain
UK
 

Data coverage
Connections
 
 Mobile handsets (smartphone or basic phone)
Smartphones' share
 
Unit sales
 Mobile handsets (smartphone or basic phone)
Smartphones' share

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